Brands still ‘prioritising’ customer acquisition over retention
New customer acquisition is considered the third most important metric for gauging marketing effectiveness in…
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Purchase decisions, brand identity, tone: 5 interesting stats to start your week
Price trumps brand as most important factor in purchase decisions UK consumers rank price above…
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Social media, AVoD growth, B2B connections: 5 interesting stats to start the week
We arm you with all the numbers you need to tackle the week ahead. Marketers…
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All About Leadership Theories (2024 Edition)
Leadership theories are based on different ways of thinking. Some focus on traits and qualities,…
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32 Key Leadership Competencies for Effective Leadership
Being a successful leader requires more than just intelligence or skill. It all comes down…
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The Bizarre Truth Behind Leadership Burnout in 2024
What exactly do you think about when you hear the phrase "Leadership Burnout"? Among the…
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How to deal with poor performance at work
oday I had a conversation with a friend who is dealing with some poor performance…